Who never got a little bit angry with some silly things in our creative routine? To announce the Brazil's 44th Creative Club Annual we tackled this very common issue during the creative process: anger.

Great ideas usually make people go mad. Mad because they didn't think of it before or just because new things are disturbing. But there's a lot of anger in the process before we come up with an idea that makes people go mad.

Pet peeves are kind of part of our job. But they make us angry. Very angry. So, we used some of these to call for entries for Brazil's 44th Creative Club Annual on social media.

"The perfect font that doesn’t have punctuation."

"Look, I’m gonna give you a bad example."

"That workmate that reads over your shoulder."

"When it just sounds better in a foreign language."

"When they think your screen is touch."

Sticker Instagram

Agency: FCB Brasil

Client: Clube de Criação
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fábio "Simon" Simões
Creative Directors: Marco Monteiro and André Pallu
Art Directors: Guilherme Manzi
Copywriters: Mario Morais and Leonardo Marçal
Projects: Suélen Mariano
Client Services: Elton Longhi and Suelen Mariano
RTV: Charles Nobili, Ricardo Magozzo and Mariana Carneiro
Media: Fábio Freitas, Cristina Omura, Renato Gabriel and Fernanda Zenteno.
Illustrations: Guilherme Manzi
Animation: Consulado
Film Direction: Boca Ceravolo
Sound Production Company: SuperSonica
Technology: Ester Borges
Graphic Production: João Albertini and Daniela Fonseca
Art Buyer: Bibiana Oliveira and Lisa Ribeiro
Client Approval: Fernando Nobre and Ciça Bernardet